Our new brand identity in 60 seconds
For over 225 years, PFERD has combined deep expertise with a relentless drive for innovation—creating tools that set new standards in performance. Today, this is reflected in our distinctive new brand identity, our updated name, and our guiding principle: Innovative by Tradition. Together, these three elements make clear what sets PFERD TOOLS apart.
Our logo
With clear positioning and a modern, dynamic image, PFERD TOOLS is laying the foundation for long-term success—locally and globally, online and in the field.
The name PFERD remains at the heart of our identity. And with the addition of TOOLS, it becomes instantly clear what we offer: smart solutions for tools and drives.
The core of our brand
Innovative by Tradition captures what defines PFERD TOOLS - over 225 years of experience, continuously driving progress through innovation. This rich heritage allows us to deliver premium quality, cutting-edge solutions, and first-class service - all designed to create real value and lasting success for our customers.
This powerful positioning gives PFERD TOOLS a distinctive edge. We’re sharpening market perception of the brand as a premium, future-ready leader - and making it clear that we’re writing the next chapter in a long tradition of innovation and excellence.
Our identity: Modern. Digital. Global.
Our revamped image makes our new brand identity apparent at first glance.
The visual centrepiece remains our familiar logo – now updated with the distinctive name PFERD TOOLS.
Our new color palette
Our new color palette is modern, fresh, vivid and eye-catching. Alongside the classic PFERD TOOLS blue, we’re using two additional blue tones and powerful mint and orange accents. The colors have been optimized specifically for use in the digital world and are impressively vibrant.
Our images
High-quality, emotional, future-oriented - brighter and with authentic depictions of real people who work at or with PFERD TOOLS.
